![]() The ones remaining had to cut costs at almost every level. They suffered from poor labor relations, intransagent management, and high debt burdens. The sexual revolution may have meant being open to swinging and experimentation, but it didn’t actually oblige you to do it with every single person who asked, no matter how unappealing (as many learned to great disappointment, after the sexual revolution was called off).Īnother factor that spelled the end for the “sexy stewardess” was that a lot of these airlines simply were going bankrupt. A woman could be liberated and sexually active AND be put off by a gross obnoxious drunk. Then there were those stewardesses who were utterly disgusted by the manhandling from sloshed businessmen.īut even this is still too black and white, too simplistic. There were gals having the time of their lives, riding the wave of the sexual revolution and loving every minute of it. What’s the truth of the story? I guess, like most anything in life, nothing is ever black and white. Victim or Empowered Woman enjoying the most of what the Sexual Revolution had to offer? the general trend of the late 1960s and early 1970s was to replace hints that stewardesses’ sexual allure was but one, albeit important, visceral pleasure of jet travel with coy but clear indications that sexual provocation was the ultimate thrill aloft.” By the early 1970s invitations to sexual fantasy had become the overriding theme of the most visible and innovative airline marketing schemes…. “With ever bolder innuendo, airlines invited passengers to consider titillation by stewardesses a main attraction of air travel…. Kane explains that,”if she is a stewardess who has been flying for some time, the chances are very good she is only hoping that you won’t make a pass at her or get drunk or make a scene.”įrom the book Femininity in Flight (2007) by Kathleen Morgan Barry:: “What is that pretty young stewardess thinking as she walks gracefully down the aisle to give you your third drink? Is she anxious to “Make You Feel Good All Over”, as much of the airlines’ advertising says? Or is she perhaps musing about last night’s orgy, as films such as The Swinging Stewardesses and Come Fly with Me would suggest?” In the book, Sex Objects in the Sky: A Personal Account of the Stewardess Rebellion (1974), author Paula Kane imagines what a male passenger is thinking: It may sound wonderful from a man’s point of view…. In this politically correct climate, the idea of a stewardess sexpot is damn near science fiction. The new concept of total gender equality rendered the ‘cocktail waitress in the sky’ obsolete and an object of derision – a horrible example of male chauvinism in action. The job basically was transformed from ‘eye candy’ to ‘serious professional’ in a manner of a few short years. ![]() Nowhere is the difference in the cultural mindset between our own time and that of the 1960s more striking than in the role of the flight attendant. (Equal opportunity except with regard to age, sex, height, weight, and marital status.) My how times have changed. Now if you’re single, 18 1/2 to 26 years old, 5 foot 1 to 5 foot 9, 105 to 135 pounds, have a high school diploma or better–come in for an interview at the Los Angeles International Airport stewardesses department Tuesday or Thursday. ![]() Yes.girls to fill a cute orange mini-uniform…girls who smile and mean it…girls who give other people a lift. ![]() Right now PSA, the airline that is famous for its stewardesses, is looking for girls. Here is the copy from an ad that aired on Los Angeles radio in the summer of 1969: ![]()
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